Doin' the radio spot on 96.9 the Eagle
This year we did something a little different...I don’t know if you heard the ad or not, but we stepped out in faith and decided to advertise for our Easter services on the Eagle, classic rock station. There were a number of things that prompted us to do this. One, everyone who advertises on Christian radio is targeting Christians for Easter. That seemed rather odd to us that we target Christians...they know where to go right? But what about the non Christian? What does he or she listen to? What station does Caldwell Cal / Christy listen to each day? That was one of the reasons we choose to advertise on the Eagle. The Eagle is one of the top listened to radio stations in Canyon County. Therefore the audience we reach is much broader than those who listen to Christian radio.
Secondly, we didn’t think that we would get a spot on a station such as this, and yet, God was the one who orchestrated this so well. Not only were we able to secure a spot, but I was able to say the reason to come and join us was to celebrate that Jesus is risen from the dead! No political correctness was given to me. I read the spot, I waited for a response, and the engineer said, “Sounded great to me”. Wow! God is truly great! Lastly, and this is connected with the first part, the apostle Paul reminds us to “...be blameless and innocent, children of God without blemish in the midst of a crooked and twisted generation, among whom you shine as lights in the world, holding fast to the word of life,…” Philippians 2:15-16. Indeed, we have to be lights in the world, and our lights will shine brighter when we are in places of darkness. Thank you Lord for this opportunity to be a light.
